By Ben Norman
Qualifications
Companies like Google offer certification in the form of ‘the Google Adwords Certification’. This is a document stating that the bearer is familiar with and competent regarding the way the pay per click system on Google itself works.
Testimonials
Look at the company’s testimonials… and then look them up! Far too many companies rely on completely fabricated testimonials, so don’t be fooled by a testimony written by the company itself.
Personal Reference
As almost everyone in business knows, word of mouth is one of the most efficient ways to get good work done. If you have any friends or acquaintances who have out sourced this type of work in their own firm, ask them how they felt about it, and whether or not they were satisfied. Take their warnings seriously if they give them out.
Past examples
You’ll find that all professionals have work that they are proud of, so let your consultant show you theirs. Ask them what firms they have done work for and take their work out for a spin; pretend to be a browser surfing for information on that particular topic. How quickly do you arrive at the site that your consultant worked on?
Specializations
While every good consultant in this field will know the ins and outs of the Google pay per click system, only a few will be intimately familiar with your field. Ask them if they have any interest, public or private in your field. What do they know about it? How knowledgeable are they?
Professional Demeanor
How prompt is your consultant in getting back to you? The emergence of the Internet as a legitimate field of advertising has drawn many bright people out of the shadows, but it’s drawn out some truly unfortunate specimens as well. Hold your consultant to a high level of professional behavior and if he fails, then find someone else.
Comparison Shopping
Although it might be tempting, make sure you interview more than one consultant. As you might have noticed, the market for pay per click experts on the Google search engine is quite thick, and you have a wide variety to choose from. Even if you end up going with the first candidate, it’s always good to see what the competition is like. This will also give you a good idea on what fair rates are.
Time Frame
Be wary of the company that offers fast results and then disappears. A pay per click company that offers a great deal of speed as part of its selling points is not taking the time to test them!
Commitment
Do they offer real results? There are plenty of firms that will charge you even if they have not managed to cause in increase in traffic. Take a look at the contract that your chosen pay per click firm offers and find out how certain they seem regarding their work.
Google Them!
If they are experts at using Google and they consider pay per click advertising as part of their realm of expertise, see how well they show up in terms of natural results and side bar advertisements when you search for them.
About the Author: Ben Norman is the MD of UK search engine optimization company Impact Media Ltd, specialists in
pay per click
. Impact Media work with a wide range of businesses helping them to make more money from utilizing the search engines natural & paid search results.
Source:
isnare.com
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